Budget Fashion: Versace for H&M

Donatella wearing a piece from the H&M collection at Men’s Fashion Week earlier in the week

A break in the schedule for this hot off the press announcement, but don’t for get to read today’s regular post too!


H&M is proud to announce that its Autumn 2011 designer collaboration will be with one of the worldÔÇÖs most legendary fashion brands, Versace. Designed by its creative director Donatella Versace, the exclusive collection will look back to the vibrant heritage of the brand, full of leather, prints, colour and exuberance in exclusive materials at fantastic H&M prices. The collection will include ranges for women, men and selected pieces for the home. It will be available from 17th November in around 300 stores worldwide, as well as on-line. In addtion, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M on-line sales from 19th January.

ÔÇ£I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere,ÔÇØ says Donatella Versace.

ÔÇ£Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant ÔÇô everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season,ÔÇØ says Margareta van den Bosch, creative advisor at H&M.

Versace is a brand that is steeped in glamour to its very core. Founded in 1978 by Gianni Versace, his daring dresses and wild iconography revolutionized fashion, creating provocative styles from classical themes which were all cut with an impeccable design eye. Since 1997, Donatella Versace has continued Gianni VersaceÔÇÖs work as creative director, evolving the brand into a global fashion house at the forefront of what luxury means today. Famous worldwide for her signature wardrobe, Donatella Versace is the epitome of everything the Versace house stands for.

Versace is the latest house to collaborate with H&M on an exclusive designer collection, following the likes of Karl Lagerfeld, Stella McCartney, Comme des Gar├ºons, Jimmy Choo and, most recently, Lanvin. For H&M, Donatella Versace has looked back to the archives to reinterpret some classic Versace designs. The womenswear collection will be dominated by dresses that fit right in with the spirit of the season, featuring studded leather and colourful prints, with accessories including high heels and costume jewellery. The menÔÇÖs collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewellery for men too. For the first time in a designer collaboration at H&M the collection will consist of some homeware pieces, including cushions and a bedspread.

Watch the video!

Seems like Donatella has had some time to reconsider since making this statement in 2008:

“Don’t expect a Versace diffusion line at H&M while Donatella heads the label. She told the crowd at the New York Times’ TimesTalk series yesterday that though she’s been asked to do a lower-priced line, she refused. “I respect everyone who does it,” she said. “But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand.” Read the full interview HERE

So, excited anyone???

Press release courtesy of H&M

13 thoughts on “Budget Fashion: Versace for H&M

  1. I knew about it, but you have done a fantastic alround job on the info. Pearl.

  2. Sounds like a really interesting collaboration. I can't wait to have a look especially at teh prints. No doubt as usual it will all sell out before I get anywhere near though.

  3. Hi there-oh wow, am very excited to hear this, I'll be eagerly awaiting this and will try and get a piece for sure!! xxx

  4. well that is first hand news to me ;-)) Sounds great and i bet it will fly out of the shops to, dee x

  5. Hmmm, did the downturn for luxury in the recession drive her to it? (and Lanvin for that matter?)
    Geez – the scrum is gonna be awful…

  6. Awesome post..unfortunately..I can't think of her being the real one..since I've only watched satire of her persona on SNL.

  7. Being entirely honest, no. Given how pricey and hard to get the last few designer collaborations have been, I just can't be arsed with it. I'm not really that interested in designer stuff as a general rule though.

  8. Humph. I probably would be excited if H&M would deign to open a store anywhere near where I live. I'm in the midwestern US and the closest store is in St. Louis, which is a five hour drive away. Anyway, I don't think they even bother sending the designer stuff anywhere besides the east coast, California and possibly Chicago (I was in one of the St. Louis stores when the one of the lines was out and they didn't have it) so even if there was a store in my area they probably wouldn't carry it. So unfortunately no, I can't get excited about these deisgner collaberations, as cool as they are, because they only serve as a frustrating reminder that H&M apparently doesn't consider me/the market in which I live worthy of their attention.

    –Sarah M

  9. I'm excited to see what materialises…but I'm not the type with the stamina to queue for hours to get pieces. I think they're a better match than H&M and Lanvin though – what a disappointment that was…

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