This morning I was invited to the Manchester launch of US store Forever 21. I first visited F21 when I was in the States, there seemed to be one in every mall and it was the go to place for a reasonably priced fashion hit. What I liked about it was that even though the prices were low the products were good, no direct runway rip just cool, trend led designs. I was also really impressed with the boutique feel of the store which I was pleased to see brought over to the UK, checker board tile floors and ornate tables stacked with jars of bright coloured accessories.
It seems I wasn’t the only one keen to check out the new store, as people camped out over night to be first in line, with a chance for the first 300 customers to receive a free surprise gift card – ┬ú10-┬ú200 up for grabs. By midday the check out queue snaked all around the store, proof that everyone was impressed with what they found. My top picks were the faux-leather and denim bustiers – perfect over shirts, a printed pair of orange and blue chunky heels and the stacks of costume jewellery, spiked bracelets and statement collars. I didn’t have time to joint the crazy queue but I will be returning soon to pick up a few pieces.
Have you been to Forever 21?