Male grooming has been on the increase over the past few years, and shows no sign of slowing down as more men than ever are choosing to spend their cash on beauty treatments and products. Everything from specialised menÔÇÖs face wash to ÔÇÿmanscapingÔÇÖ their legs, chest and other delicate areas have resulted in a boom in the male grooming industry, and market leaders have been taking full advantage of this new phenomenon.
The most popular grooming products in 2012 were shampoo, body spray, shower gel and fragrances; though many more also use lip balm, moisturiser, hair spray and fake tan as part of a regular beauty regime.
The most popular brands used by men are not always the most recognised. While Adidas, Hugo Boss and Gillette have been found to be the most recognised brands by men, Lynx comes top with the most popular brand men use on a regular basis. Many designer brands such as D&G, Guess and Diesel are avoided by some men due to their association with femininity, and the likes of Maybelline and Max Factor, while widely recognised, would never be used due to the female audience.
It would seem that while men are happy to embrace the stereotypically feminine past time of waxing, plucking and pruning, but only if itÔÇÖs ÔÇÿjust for menÔÇÖ. Market experts have quickly realised this, hence the metallic looking bottles, ÔÇÿmorning after the night beforeÔÇÖ wording, and the presence of bootilicious women lusting after the men in ad campaigns.
ItÔÇÖs not all glamor and pampering though, as new stats from first4lawyers.com show more than 14% of men have suffered injury for their vanity. The top five treatments to have caused injury were UV tanning (20%), spray tanning (16%), hair cut or dyeing (13%), eyebrow waxing or threading (12%), and leg waxing (10%).
Perhaps the most shocking thing about these stats are the female counterparts. Men are four times more likely to sustain an injury from using a tanning bed than women, and eight times more likely to experience trouble when spray tanning.
As with all human progress, perhaps this could be due to womenÔÇÖs ÔÇÿevolutionÔÇÖ within the beauty industry, and with men still new to the process they could still have a thing or two to learn. Perhaps future generations of beauty-loving men will look upon the new comers of the 21st century and gasp in horror at the mistakes made by the first generation of salon regulars.
(Guest post for a male-eye view)