Sponsored Video: Benefit Criminal Eyes

Post sponsored by Benefit, all views are my own 

As you all know I am a sucker for eye-liner, I’ve pretty much tried them all from solids to pencils but will always go for a liner pen to create the perfect cat-eye flick. I have also been a big fan of Benefit since discovering the brand when I was at uni, bye-bye student loan and I still have all the original pin-up girl make up cases which I adore. I have seen many of their products come and go, wearing BadGal chubby eye-liner pencil for years, perfect for a smudgy eye. But these days I much prefer a perfect flick of liner which needs a precision pen so I was really excited to hear Benefit had created one. My current staple liner pen is Bobbi Brown which I can’t fault so Benefit have some tough competition, but I am more than happy to give it a try. Anther thing I have always liked about Benefit are the friendly girls on their counters who are happy to doll you up so you can test out the products before you commit to buying. So what does the new eye liner promise, besides a get out of jail free card? It claims to the be the first ever lash-hugging gel liner in a pen – which should mean no running or smudging. One problem I always have is getting transfer from liner onto my lids before it dries so this is something I want to test. It also claims to be smudge and budge free, with no drying out so it shouldn’t move an millimetre all day. It certainly packs a punch in the video, those are some killer wings! Will keep you posted when I go to try it out!

“ItÔÇÖs the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula wonÔÇÖt smudge, budge or dry out, and the innovative soft AccuFlexÔäó Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

ÔÇó 91% said it was longwearing*
ÔÇó 81% said it was waterproof*
ÔÇó 88% said it hugged the lashline*
ÔÇó 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks”

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