One of Judy’s stall holders (a.k.a The Mole) very kindly shared this email which was sent out to all traders, it goes to show that Judy really did take all your comments into consideration which I think is pretty awesome. Once again just to hammer my original point home this fair is all about affordable vintage, making prices affordable doesn’t mean they have to be dirt cheap just FAIR for what the product actually is. You can read my original post and my follow up post should you be wondering what all this is about!
As you know weÔÇÖre been busy collecting trader feedback at all our Autumn 2011 fairs. IÔÇÖd like to thank you all for the great feedback we have received and let you know that weÔÇÖre taking it all on board for 2012 to ensure you are all happy. WeÔÇÖll be looking at more affordable venues to try to reduce the stall hire fees at certain cities and are looking to do more on-line advertising to hopefully keep our promotion costs lower (this means we can reduce door feeÔÇÖs and add incentives).
Whilst we have been monitoring your feedback we have also been collecting customer feedback. You see, our jobs are made so much easier if the people we are promoting to are so ecstatic with our fair that they want to come back or tell all their friends. And this is so important to you as these people who come to our fairs are there to shop, and as weÔÇÖre seeing so many of them leave empty handed we thought weÔÇÖd ask them why.
Here is the run down according to customer feedback collected from 15 of our fairs dating between September and November:
Top 5 suggestions:
1. More affordable clothing
2. More menswear
3. More discount deals
4. More pre 50s
5. credit card machines at stalls
Top 5 comments:
1. Bring back the bargains / fill a bag for a tenner
2. Great fair!
3. more choice ÔÇô many of the stalls seemed the same
4. more changing rooms
5. DidnÔÇÖt seem as affordable as I thought / same prices as the high street / more expensive
So there you have it folks, this data was collected from a minimum of 20 customers per fair and we selected people of all ages so you get a good idea.
WeÔÇÖre working twice as hard and putting even more money into our advertising / promoting this year and we really need you to work with us. Please ensure you price your items correctly, if its a polyester dress please donÔÇÖt ask ┬ú35 for it ÔÇô high street vintage stores charge as little as ┬ú10. And if itÔÇÖs dirty or torn please donÔÇÖt bring it (unless you want to do a bargain bin for those who are looking for fabrics).
HereÔÇÖs a blog post about how overpriced our Manchester fair was:
So there are some reasons why people walk into the fair with money to spend and walk out without. We had nearly 2000 visitors at our Manchester fair and a whopping 9 hours of time to trade, a huge majority of traders did really well ÔÇô so customers were putting their hands in their pockets ÔÇô but some didnÔÇÖt make money ÔÇô in some cases it was product (wrong fit) in others it was simply stock.
For those of you booking into all our fairs from this weekend forward will have seen we are now also offering incentives for traders to email their clients with entry offers. So, when you book in for the fair please look out for the discount code email so you can help spread the word to your regulars and ensure they jump the queue / get in cheaper.
WeÔÇÖll continue to process customer feedback ÔÇô I think itÔÇÖs really interesting to know how our core customer is feeling as they walk out of the fair. And we will send it over to you every few months so you can hopefully take it on board and make changes.
JudyÔÇÖs Affordable Vintage Fair and The Furniture Flea
Curators of the marketplace at Vintage at the Southbank festival